I know, I know, this sounds like the opening line of a hyperbolic spam email.

(Hey, wait a minute, that gives me a good idea.  Spam email, here I come.  Turn your spam filters off, will you please?)

But don’t let the title stop you from reading this…because it’s true: interesting ethics credit packaged in a streaming video presentation that critics say is “absolutely riveting.”*

*As critiqued by my mother.

West’s Legal Ed Center has recently included a video presentation of Yours Truly and Zach McGee discussing the fascinating (and this time I really do mean fascinating) negotiation ethics questions that arise when an internationally famous technology company allegedly uses “clever” negotiation tricks and tactics to hide its identity in order to purchase a now ubiquitous trademark for cheap.

Oh the heck with it, I’ll just say it.  As readers of this site will recall, Apple was accused of some pretty funky negotiating behavior in its effort to buy the iPad trademark from a Chinese company.  Find out what Apple is alleged to have done, why it got sued for it, and how Apple’s $55,000 purchase of the iPad trademark rights ended up costing the company $60 million!  And you can do this while learning about the ethics of attorney negotiations in California … and getting ethics CLE credit. I know, I know, it’s a deal that’s too good to be true.  And yet it is true.

Read the description of the video, entitled Negotiation Ethics for Lawyers: How Apple Really Acquired the iPad here.  You can screen the video through West’s Legal Ed Center if you have a subscription, or get a bunch of friends together, pop some popcorn, and pay a few bucks for the one-time watch.

Don’t say I never gave you anything….

And for those of you who would like to take your newly-acquired ethical negotiation skills out for a test drive, you can try your luck against my dog on the negotiation game on my website at

Or to try them out in real life, book a mediation with me by calling Cathy Bustamante or any of the wonderful Judicate West Case Managers at 213-223-1113.

Negotiate cleanly, my friends.


(P.s., in case you missed it earlier, you can find a copy of the article on this subject here.)


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